Gear up, cast out, catch more.
At Truebluetackle.com.au, we're an Australian-owned fishing brand dedicated to delivering high-performance fishing lures at the most competitive prices—direct from us to you. By cutting out the middleman and selling online, we make premium-quality lures accessible to everyday anglers across Australia without compromising on results.
Our premium lure range
Every lure in our range is designed with one goal in mind: to catch more fish. From freshwater rivers to offshore reefs, our lures are tested in real Australian conditions and refined to perform where it matters most. We focus on lifelike action, durable construction, and proven colour patterns that consistently attract strikes from Australia’s most sought-after species.
Tested in true blue conditions
We don't just design lures; we prove them. Each Truebluetackle lure undergoes rigorous testing in real Australian fishing environments, ensuring they stand up to the challenge of our diverse waterways and aggressive native species. This commitment means you get lures that perform reliably, cast after cast, helping you land that trophy catch.
Hook into our latest drops
Don't miss out on the chance to save while enjoying the quality and service you love. Because we sell directly to consumers, we’re able to offer exceptional value on all our lures. Keep an eye on this space for the latest updates and grab these amazing deals while they last!
“These Truebluetackle lures are absolute game-changers. The quality is top-notch, and the direct pricing means I can stock up without breaking the bank. Highly recommend!”
Sarah J., keen angler from Perth, WA
Get in touch with us
Online store based in
Melbourne, VIC, Australia
Operating hours
Always open online
Customer support: Mon - Fri: 9am - 5pm AEST
Contact
Info@truebluetackle.com.au
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